New Details Emerge Over ‘Mistake’ That Led To Bud Light’s Paid Marketing Engagement With Trans Influencer
New details have emerged over what allegedly happened inside Anheuser Busch earlier this Spring that led to a highly controversial transgender influencer landing a paid marketing engagement
New details have emerged over what allegedly happened inside Anheuser Busch earlier this Spring that led to a highly controversial transgender influencer landing a paid marketing engagement with one of the company’s top brands, Bud Light, and how the company has responded to the backlash.
“No one at the senior level” of the company was aware of Bud Light’s polarizing partnership with Dylan Mulvaney, sources close to the situation claim. The company is also allegedly pausing its marketing efforts and scrambling to implement a more “robust” process for evaluating future influencer partnerships.
The claims come despite the company’s vice president of marketing recently touting her mandate to make the brand more “inclusive,” and after the company issued a statement confirming the partnership and describing it as an attempt to “authentically connect with audiences across various demographics and passion points.”
