Vice President of Marketing Out at Bud Light Amid Transgender Controversy
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Vice President of Marketing Out at Bud Light Amid Transgender Controversy
Bud Light Vice President of marketing Alissa Heinerscheid has taken a leave of absence amid the company’s transgender controversy after it used Dylan Mulvaney
Anheuser-Busch has shared a statement with Beer Business Daily, informing the publication that Bud Light marketing VP Alissa Heinerscheid is off the brand in the wake of the Mulvaney Bud Light can controversy.
“We understand she has decided to take a leave of absence,” Beer Business Daily announced. “Todd Allen is now VP of Bud Light, reporting directly to CMO Benoit Garbe. It appears Todd was most recently VP of global marketing for Budweiser.”
When Heinerscheid took over as Vice President of marketing, she claimed the brand was “on the decline,” and called Bud Light “fratty” and “out-of-touch,” insisting that the company’s approach needed to change.
Earlier this month, the company fell under fire after executives chose Mulvaney to advertise its Bud Light beer.
“This month I celebrated my day 365 of womanhood and Bud Light sent me possibly the best gift ever — a can with my face on it!” Mulvaney said.
“Check out my Instagram story to see how you can enjoy March Madness with Bud Light and maybe win some money too,”Mulvaney added. “Love ya. Cheers! Go Team! Whatever team you love, I love too!”